I am a Head of Marketing and Product Content at Tutu, ex-Verbal Branding Lead and Head of Content Design Community at Raiffeisen Bank, a visiting lecturer at British Higher School of Art & Design.
10 years in IT, marketing, localization, and CX. I focus on designing clear processes, aligning business strategy with execution, and helping teams work smarter and faster. Remote-ready.
💌 [email protected], LinkedIn, Twitter, Facebook or Download my CV
I supported the AI assistant team and handled communications in Russian and English.
Within 2 weeks, we gained 100K users and a 10% conversion from the homepage
My role: Head of Content and L10N
Tools: Figma, Jira, Confluence
English version — I managed the localisation for product & marketing content
A tiny glimpse of localization work
Built localization process from scratch for 1000+ layouts (2 apps + web), updated glossary & translation memory, implemented AI automation — completed in 2 weeks, saving €15K annually on outsourced translations.
My role: l10n and content manager
Tools: Figma, OpenAI API, Latitude
I launched both the course and the email digest as a growth system, where content worked as the main acquisition and retention channel
Launched from zero — no audience, no ad spend, no external investment.
Content-led growth through organic distribution, partnerships, and PR resulted in 3,000 email subscribers and $10,000 in profit with $0 spent on ads.
My role: Founder and Head of Content.
Developed Figma Microcopy Guidelines for UX Writers, Product & Marketing Managers and Designers to ensure consistent writing.
My role: Manager and Brand Lead
Tools: Figma
to 85% at Yandex Plus
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Our talented UXW team at Yandex Plus
Implemented quarterly planning for UX Writers with company-aligned metrics, enabling measurable impact and growth tracking.
Integrated UX Writers into design streams, boosting sprint task completion from 50% to 85%.